Time: 10:00 a.m. PT / Noon CT / 1:00 pm ET
Presenter: Jeff Cowart, MAH, Senior Consultant, Barlow McCarthy
1.5 hours CE credit
In physician recruitment, or any discipline that depends on effective communication and connection with physicians, following a model that speaks to the needs of your audience is essential. Real-world experience validates that there are six key elements of need that physicians are looking for to truly engage with those who are communicating with them. In this session, a seasoned healthcare and political communications strategist discusses the six dimensions of engagement that will help communicators better understand and construct a successful message framework for connecting with physicians.
Jeff brings an eclectic mix of political, promotional and organizational leadership experience to the opportunities emerging for healthcare in the areas of growth, sales, marketing, communications, innovation and change management. Based in San Antonio, Texas, he’s earned national recognition as an effective leader in building models of work that achieve measurable results. He has served on the senior leadership teams for Vanguard Health Systems and Inova Health System, as Deputy Chief of Staff and Press Secretary for Louisiana Governor Buddy Roemer, and as a consultant to clients such as Howard Hughes Medical Institute, Major League Baseball, the Chicago Bulls, HGTV, The Washington Post, New York Times, and other U.S. and Latin American media companies. He is an adjunct instructor in the Masters in Health Administration program at University of the Incarnate Word and holds a Bachelor and a Masters degree from Louisiana State University.
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