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Journal of ASPR - Winter 2014

Recruit physicians in trusted learning environment

By Trisha DeCristofaro, Senior Manager, Advertising Sales Promotions, Wolters Kluwer Health Medical Research

For physicians, keeping up with the latest clinical developments is a demanding, but essential part of their daily routine. Medical journals are evolving but remain the most trusted source of information for doctors when making clinical decisions. According to Manhattan Research’s Taking the Pulse® U.S. 2013 survey, half of physicians reported accessing digital journal content between patient visits.

Engage candidates with dynamic media
As digital medical journals become physicians’ go-to resource for clinical updates, they offer recruiters an engaging platform to tell an organization’s story and highlight open positions. Incorporating video podcasts, animations, virtual facility tours, learning centers and more multimedia elements within recruitment advertisements enhances a reader’s perception of an organization’s job openings and opportunities. Plus, direct online links allow for data-rich messages and make applying online easy. Most importantly, embedding these interactive experiences directly within the pages of respected healthcare publications adds credibility and value to the message.

Command attention and expand market reach
Recruiting today’s top active and passive job seekers requires consistent and cohesive outreach through a compelling message to keep an institution top-of-mind when physicians are ready to take their career to the next level. Adding multimedia digital content to recruitment efforts within the pages of physicians’ favored source of clinical information is an essential component of a successful integrated communications plan.
Wolters Kluwer Health (WKH) is a leading healthcare content provider with more than 275 journals and more than 160 journal apps.

With 2.2 million journal subscribers and 1.2 million opt-in email subscribers, WKH offers a full communications network to help recruiters interact, educate and cultivate relationships with job-seekers.
Partner with WKH’s expertise to help meet your recruitment needs. To learn more visit wkadcenter.com/recruiting.

© 2016 Association of Staff Physician Recruiters. All rights reserved.
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