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Journal of ASPR - Spring 2012 - Letter from the Editor
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Letter from the Editor

Lori Jackson Norris, FASPRBy Lori Jackson Norris, FASPR, Associate Editor, JASPR,

It’s Spring… smell the roses!

Spring is that unique time that usually brings nice weather to nearly everywhere we have ASPR members located! It’s also one of the busiest times for physician recruitment professionals, especially closing deals with 2012 graduates and starting the onboarding process for physicians who need to relocate in time for their children to begin the new school year. I hope all of you are able to find the time to smell the roses while you continue to power through this busy recruitment season!

In this issue of JASPR, Miranda Grace, FASPR, introduces her first article in a series on social media and physician recruitment. In “Just Scratching the Surface,” Miranda combines insightful research and experience with interviews of fellow ASPR members who share her passion and knowledge of social media use. Miranda is an ideal member to author such a series as she “walks the talk” daily in both her job and her personal life. Read this and following articles by Miranda and then send her an email, LinkedIn message or tweet to thank her for her contributions!

In another article, ASPR members Laura Screeney, FASPR and John Larson, teamedup to provide some invaluable tips for reducing physician turnover with effective physician retention strategies—and how it all starts from the moment you begin recruiting.

And on the lighter side, Wendy Hauptli, FASPR, writes about her first experience with interviewing for a new job—by Skype! In her tongue-in-cheek article, “Barking Dogs and Skype,” Wendy finds a way to turn a daunting experience into an opportunity to help other members learn from her mistakes.

Also in this issue, you will find a summary of the 2012 ASPR Annual Conference. The Education Committee has worked diligently to put together this year’s conference and this summary will provide you with some of the exciting details. The full conference brochure and registration are available at

I hope you enjoy reading and learning from your fellow members in this issue of JASPR. And while you are perusing, please keep in mind that we are always looking for more original content from our members. ASPR is an organization built upon learning from one another, recognizing that we have the industry experts and a wealth of experience on board. If you have an idea for an article that you would like to discuss, don’t hesitate to contact me at Meanwhile, don’t forget to take a break now and then to smell the roses!

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Journal of ASPR - Spring 2012

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