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Journal of ASPR - Spring 2012 - 2012 ASPR Annual Conference
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ASPR 2012 Annual Conference

By ASPR Education Committee

The Education Committee has been hard at work planning the ASPR 2012 Annual Conference, which will be held August 11-15 at the JW Marriott at LA Live in Los Angeles, CA. Our Hollywood-inspired theme this year is Mission imPossible: Recruiting the Stars of Tomorrow.

Your mission, should you choose to accept it, is to join your colleagues at this educational conference designed specifically by and for in-house physician recruitment professionals. As you strive to meet the challenges and opportunities of the evolving healthcare environment, your informational needs are greater than ever before. Take advantage of this unique opportunity to meet with and learn from colleagues.

ASPR’s annual conference is attended by hundreds of in-house physician recruitment professionals from across the US and Canada. It is an opportunity to receive cutting-edge information critical to your success in the field of physician recruitment and retention and to network with colleagues from across the country.

ASPR has made a few changes to the conference schedule this year and is extending it from two days to two and a half days for the main session. The extension of our conference will provide for additional educational sessions as well as more time to network with colleagues and enjoy the City of Angels.

Keynote and plenary speakers

The annual conference will commence with Monday’s keynote speaker, Cy Wakeman. Cy is a dynamic, well-respected national keynote speaker, workshop facilitator and trainer who helps individuals and organizations re-create their mindsets so they can achieve results beyond their wildest dreams. Her unique programs help to develop and build successful leaders and teams. Her approach is unconventional, candid, and entertaining. Based on her hard-hitting philosophy, “Reality-Based Leadership™,” Cy has helped many groups and organizations break through their reasons, stories, and excuses to develop innovative solutions to long-standing issues.

Tuesday’s keynote speakers will include nationally known healthcare futurists David Houle and Jonathan Fleece, co-authors of The New Health Age: the Future of Healthcare in America. They will speak on the future of healthcare in America and will address dynamic physician and healthcare trends.

David Houle is a futurist, advisor, and speaker. Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS and was part of the senior executive team that created and launched MTV, Nickelodeon, VH1, and CNN Headline News.

Jonathan Fleece is a leading health care attorney, advisor, and speaker, located in Tampa Bay, FL. He is an expert in health-care reform laws, including the Patient Protection and Affordable Care Act (PPACA). Jonathan advises healthcare companies and professionals how to strategically plan for success during the sweeping changes that are coming in healthcare over the next decade.

As a newer physician recruiter, I have found the ASPR Annual Conference to be extremely beneficial! Not only are the educational sessions informative, but the opportunity to network with other physician recruiters from around the country who can relate to our challenges and provide advice is invaluable!

– Jennifer Barber, PHR, DASPR OSF HealthCare System

Wednesday morning will be kicked off with health-care humorist David Glickman. David has appeared on Evening At The Improv and several other national television shows. He has been the opening act for stars such as The Beach Boys, Engelbert Humperdinck, Ellen DeGeneres, Ray Romano, and performed at Gloria Estefan’s birthday party. David promises to bring his humor to the world of physician recruitment!

Breakout presentations

A total of 15 breakout sessions representing three diverse learning tracks will provide conference attendees with the opportunity to select specific topics of interest. Sessions are available for all levels of experience. Whether you are new to the field or a seasoned professional, there is something for everyone!

One learning track, Marketing and Sourcing: Identify Your Target, will focus on marketing and sourcing techniques that will include employment branding, building relationships with residency programs, behavioral interviewing, overcoming challenges of rural recruitment, and hiring international medical graduates.

Adding Value: Your Assignment, if You Choose to Accept will cover other roles and responsibilities that many in-house physician recruitment professionals find themselves taking on in addition to their recruitment responsibilities. Topics will include leadership engagement, physician manpower planning, addressing physician stress and burnout, understanding credentialing and compliance issues, and demonstrating the value of your in-house recruitment program utilizing benchmarking data.

The last learning track, Healthcare Trends: Decoding the Future, will focus on current and future trends in healthcare, including hospital and physician alignment and relationships, compensation models of the future, utilization of advanced practice providers, and changes in graduate medical education.

Interactive and in-depth sessions

The conference will wrap up on Wednesday with your choice of two interactive and in-depth discussions that no one will want to miss! Following our healthcare humorist plenary session delivered by David Glickman, attendees will have a choice to delve deeply into the topics of onboarding or social media. These hot topics are on the top of every recruiter’s “need to know” list and will provide attendees with real world information and tips to apply in their organizations.

Fellowship Certification Program

The ASPR Fellowship Program is the most comprehensive and authoritative resource for individuals seeking to develop and test their skills and knowledge in the physician recruitment profession. ASPR is pleased to offer the ASPR Fellowship Program in conjunction with our annual conference. Physician Recruitment 201 will be held on Saturday, August 11 and both Physician Recruitment 101 and 301 will be offered on Sunday, August 12. This schedule will allow you to combine 101 and 201, or 201 and 301, to make the most efficient use of your time and travel dollars — and on a schedule that reduces time out of the office.

Physician Recruitment 101 Module

  • Review cutting-edge physician sourcing methodologies.
  • Learn effective screening techniques.
  • Create positive physician interview experiences.
  • Make immigration work to assist your recruitment program.
  • Learn how to develop a physician recruitment budget.

Physician Recruitment 201 Module

  • Understand current trends in compensation.
  • Learn effective sourcing for advanced practice providers.
  • Understand the components of a relocation policy.
  • Implement an effective physician onboarding program.
  • Obtain practical advice on developing a retention program.

Physician Recruitment 301 Module

  • Understand the Physician Self-Referral Law (“Stark”) and Federal Anti-Kickback Statute.
  • Learn about medical staff development plans.
  • Discover how to track, use, and interpret benchmarking metrics.
  • Obtain an understanding of visas, H1B caps, and exemptions.
  • Review physician benefit plans and understand physician priorities.
  • Gain skills in employment law, regulatory agencies, and potential litigation.

Tuesday Night Event

With the new conference schedule, the infamous “Monday evening event” will now become the “Tuesday evening event”! The event will be held at The Conga Room in LA Live, a short walk from the hotel. Enjoy a salsa performance by Rogelio Moreno and his dance team Salsabor Y Cacheas. Take advantage of salsa lessons if you are so inclined! Don’t worry, it won’t be all about salsa…most of the evening will offer a variety of music genres with something for everyone.

According to The Conga Room’s Web site, “The Conga Room is a contemporary space that reflects the vibrant energies of Barcelona and Mexico City. In collaboration with several artists, The Conga Room is designed to pay homage to contemporary Latino culture with special additions including a digital mural and sculptures created by Artist and Film Director Sergio Arau, and the Papaya Bar designed by internationally acclaimed Cuban American Artist Jorge Pardo. The Conga Room also boasts a breathtaking VIP area with panoramic views of the Staples Center and Nokia Plaza.”

As always, food and beverages will be offered with this year’s food being provided by Wolfgang Puck Catering. Enjoy specialty dinner stations inspired by the "Streets of Los Angeles" including Tastes of Olvera Street, Tastes of China Town, and Tastes of Beach City Boardwalks.

The Tuesday evening event is a great way to mingle with colleagues, sponsors, and exhibitors. Relax, dance, eat, network, and have a great time!

About LA Live

LA LIVE is an entertainment and sports district in downtown Los Angeles. The JW Marriott is located in LA Live and venues such as the Nokia Theatre, Club Nokia, The GRAMMY Museum, the Conga Room, ESPN Zone, Lucky Strike, and the Staples Center are just a few steps away.

LA LIVE venues have presented major indoor sporting events such as the NHL and NBA All-Star Weekends and ESPN’s X Games and hosted red carpet awards including the GRAMMY Awards, EMMY® Awards, MTV Video Music Awards, ESPY Awards, American Music Awards, American Idol Finale, and many more.

There are also a variety of excellent restaurants in LA LIVE — all within walking distance of the JW Marriott. Here are just a few of the options to choose from:

  • The Farm of Beverly Hills
  • Fleming’s Prime Steakhouse and Wine Bar
  • Katsuya
  • Wolfgang Puck Bar & Grill
  • Yard House
  • Schedule and Registration Fees

The information below provides an overview of the conference schedule and registration fees for the ASPR 2012 Annual Conference. Additional details are provided in the conference registration brochure that has been mailed to ASPR members.

Conference Lodging

ASPR has secured a block of rooms at the JW Marriott at a rate of $209 per night. The cutoff date for this rate is July 11, 2012. Reservations may be made by calling 888-832-9136 or 213-765-8600.


Registration is now open! Visit to view complete details about the conference and to register to attend!

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Journal of ASPR - Spring 2012

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