Restructure and Refocus of the Website and Membership & Marketing Committees
By Jennifer Metivier, MS, FASPR, ASPR Executive Director
The ASPR Membership and Marketing Committee has undergone a transformation in recent months. The board of directors and committee co-chairs discussed the benefits of separating the functions of membership and marketing and making two distinct committees. In addition to separating the two functions, a decision also was made to absorb the Website Committee into the Marketing Committee. Much of the focus of the Website Committee was on marketing ASPR programs, products, and services; therefore it made sense to combine this committee with the Marketing Committee.
The new Marketing Committee co-chairs are Ann Homola, FASPR, Eastern Maine Medical Center in Bangor, ME, and Roy Wu, Adventist Medical Center in Portland, OR. The Marketing Committee serves to market and promote all projects, programs, initiatives, and events of ASPR. Members of the committee assist in development of key marketing messages and are responsible for the content of the ASPR Web site. They work closely with other ASPR committees in order to understand and implement marketing initiatives. The Marketing Committee currently is working on efforts to promote the 2012 ASPR Annual Conference and Fellowship Certification Program.
The new Membership Committee co-chairs are Maddie Wagner, The Reading Hospital and Medical Center, Reading, PA, and Ivie Hall, DASPR, Northeast Georgia Health System, Inc., Gainesville, GA. The Membership Committee serves to recruit and retain members and to strategize new programs and services to meet the changing needs of ASPR members. Members of the committee review new member and member renewal applications to ensure all meet eligibility criteria and membership categories as set forth in the bylaws. The commitee also makes recommendations to the board of directors for modifications of bylaws based on changing dynamics of the organization and industry. In addition, the committee is responsible for oversight of the ASPR Mentor Program, which currently is being revamped (see article on page 28 in this issue).
If you are interested in joining either of these committees, please contact Jacquie Jaskowiak at email@example.com.