ASPR’s Greatest Learning Opportunity of the Year
2012 ASPR Annual Conference Highlights
The 2012 ASPR Annual Conference held August 11-15 in Los Angeles provided a great learning and networking opportunity to more than 380 attendees.
The learning process began early for some members, even before the main conference started on Monday. The ASPR Fellowship Certification Program offered the Physician Recruitment 101, 201, and 301 Modules on Saturday and Sunday. These modules and subsequent exams are the required steps toward becoming certified as a Fellow of the Association of Staff Physician Recruiters (FASPR). More than 150 participants spent their weekend time wisely and made an investment in their professional development. In related articles in this issue, read how two ASPR members chronicled their experiences of taking the 201 Module.
On Sunday evening, the conference was officially kicked off with the New Member and First Time Attendee Social and regional groups networking meetings. The evening continued with the ASPR Welcome Reception in the main exhibit hall where members got acquainted and/or reacquainted with each other, while mingling with exhibitor representatives. Approximately 200 exhibitor representatives were on hand this year, providing valuable resources in support of ASPR through their participation.
Keynote Presenter Cy Wakeman
On Monday morning, the conference got off to a rousing start. Members learned how to “Ditch the drama, restore sanity to the workplace and turn excuses into results,” with keynote speaker Cy Wakeman, a well-respected national speaker, workshop facilitator and trainer. Wakeman had audience members laughing, relating, and participating throughout the morning. Filled with real-time examples, she revealed tips on how to be the kind of leader who changes the way people think about and perceive their circumstances. PracticeLink sponsored Wakeman’s keynote presentation and provided free copies of her book, Reality Based Leadership, that she signed at the conclusion. A bookmark she provided to attendees read, “When you are judging, you are not helping, serving or leading.”
The afternoon offered two breakout sessions and attendees were able to choose from among three Mission imPossible themed learning tracks: “Marketing and Sourcing: Identify Your Target,” “Adding Value: Your Assignment if You Choose to Accept,” and “Healthcare Trends: Decoding the Future.” Topics ranged from hospital physician alignment models to the hiring of International Medical Graduates.
Later that day, attendees were offered the opportunity to join informal roundtable sessions. This was an excellent way to network with colleagues and discuss topics that might not be “on the agenda.” Topics ranged from how to reach out to residency programs to direct mail marketing solutions.
The Academic Inhouse Recruiters (AIR), a chapter of ASPR, sponsored a session Monday afternoon titled “Developing Community Networks — Strategies for Physician Manpower Planning” presented by Lisa Keane Anastos, executive vice president, clinical practice and business development at the University of Chicago Medicine.
Keynote speakers David Houle (left) and Jonathan Fleece (right)
Tuesday morning’s keynote session began with another wake-up call, this time from healthcare futurist David Houle and healthcare attorney Jonathan Fleece. Houle and Fleece gave an overview of the state of the healthcare system —how it got where it is, and why dramatic change is inevitable. Fleece predicted that, regardless of who wins the White House in November, healthcare will continue to change dramatically and everyone will feel the impact. The presenters concluded with a book signing of The New Health Age, with free copies provided by presentation sponsors MMS.
The remainder of Tuesday included the ASPR Annual Business Meeting where Scott Manning, FASPR, president and Jennifer Metivier, FASPR, executive director, provided key annual highlights on programs and activities accomplished by the ASPR Board of Directors and by committees. Board members, committee co-chairs, and committee members were recognized for their hard work and dedication. Outgoing Chairs Judy Brown, FASPR, Journal Committee, and Mike Griffin, FASPR, Fellowship Committee, were presented with Outstanding Service Awards for their many years of dedicated service to ASPR.
ASPR presented its second Lifetime Achievement Award at the conference. Tim Skinner, DASPR, is a founding member of ASPR and has served in numerous leadership roles throughout his career. Tim, profiled in the summer issue of JASPR, is retiring after more than 30 years in physician recruitment. He was unable to attend the conference and accept his award in person, but sent a video greeting that entertained the audience and made it clear why he deserved such an honor. Tim wrote a letter to ASPR members that is included in this issue.
A new award was initiated this year. The Volunteer of the Year Award was presented to Marci Jackson, FASPR. Marci has served in many leadership roles within ASPR and is currently co-chair of the Fellowship Committee.
A photo slideshow of Lifetime Achievement Award Winner Tim Skinner, produced by Paula Alter and Laura Screeney.
Marci Jackson, FASPR, winner of the Volunteer of the Year Award
Also recognized were 27 newly certified Fellows who achieved the highest professional designation bestowed by ASPR. At the close of the business meeting, ASPR Corporate Contributors were recognized for the valuable support they provide to our association.
The teaching and learning continued Tuesday afternoon, including three tracks of breakout topics with nine topics for attendees to choose from, ranging from behavioral interviewing to hospital and physician relationships in the health reform era.
On Tuesday night, the infamous evening event took place at the Conga Room. The annual social event was attended by more than 500 members and vendors. Attendees enjoyed delicious food, music and dancing. Included in the evening was a very popular Salsa performance and free Salsa lessons by Rogelio Moreno and his dance team, Salsabor y Cacheas.
Rogelio Moreno and his dance team Salsabor Y Cacheas
Many attendees to the Tuesday Night Event took advantage of the Salsa dancing lessons
This year, for the first time, the conference was extended to a third day. On Wednesday morning, conference attendees were treated to a lighter version of the typical keynote presentation with healthcare humorist, David Glickman. A nationally known comedian, Glickman blended stories about healthcare and physician recruitment through the use of props, songs and visuals. His hilarious look at the world of physician recruitment came as a welcomed break from the serious work we do on a daily basis. His performance had the audience laughing and applauding throughout the show, culminating in a standing ovation. This presentation was sponsored by leapdoctor.com.
Following the keynote presentation, attendees had a choice between two in-depth sessions. These sessions about onboarding and social media took an interactive approach with two of the hottest topics in our industry. The onboarding session provided key resources to launch and enhance onboarding strategies and to promote the value of an onboarding program. The social media presentation offered live social media interactions, demonstrations, tips, and tools on how to engage and recruit physicians via social media.
An enormous thank-you goes out to ASPR Education Committee Co-Chairs Joelle Hennesey, FASPR, Manatee Healthcare Systems, Bradenton, FL, and Allen Kram, FASPR, HealthQuest, LaGrangeville, NY, for planning and implementing such an amazing conference! A huge thank-you also goes out to the entire Education Committee: Deborah Akins, FASPR; Robin Schiffer, FASPR; Scott Manning, FASPR; Jennifer Barber, DASPR; Debbie Gleason, FASPR; Angela Jamison; Lauren Beckstrom, FASPR; Judy Brown, FASPR; Marci Jackson, FASPR; Anita Mitchell; Carol Rash; Melody Roccaforte; Niki Conforti; Vicki Finnell, DASPR; and Emily Glaccum, FASPR. ASPR is grateful for the exemplary teamwork and attention to detail displayed by all committee members.
Be sure to mark your calendars now for the 2013 ASPR Annual Conference, which will be held August 10-14, 2013 at the JW Marriott Starr Pass in Tucson, AZ. Watch for more information soon.