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ASPR Weekly - March 5, 2013
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ASPR Weekly

March 5, 2013

2013 ASPR Board of Directors Call for Nominations Opens Today

Who Is the ASPR Board and Where Did They Come From?

March Webinar: Successful Email & Direct Marketing Methods

2013 Annual Conference – Keynote Sneak Peek

JASPR Feature: A physician’s perspective: Why are Generation X and Generation Y physicians so non-committal?


2013 ASPR Board of Directors Call for Nominations Opens Today

The ASPR Board of Directors call for nominations is now open! This year we will elect the President Elect, Treasurer and three Members at Large. The Members at Large positions that are up for election are the newly defined Vice President of Education, Vice President of Engagement (newly announced), and the Vice President of Research. The terms for these positions will begin in August 2013 and end in May 2015. The reason for the term ending in May 2015 is due to the transition of the ASPR Annual Conference from August to May that year. The official transition of Board Members occurs at the ASPR Annual Business Meeting which is held at the Annual Conference.

General Eligibility Requirements:
In order to be eligible for nomination and election to the ASPR Board, candidates must be ASPR members in the Individual Membership category and in good standing for a minimum of one year prior to the election. They must also be current active members on at least one ASPR Committee for at least 12 months prior to the Call for Nominations. Active committee participation is defined as attending 75% of the committee meetings (a waiver may be granted in recognition of contributions made outside of committee meetings for those who may not meet the 75% requirement). Board Members must be willing and able to travel (expenses reimbursed) to leadership meetings, the Annual Conference, attend monthly Board Meetings via phone, and carry out the duties and responsibilities delineated in the official job description.

Additional position-specific eligibility criteria must also be met due to the newly defined roles and responsibilities that resulted from the recent governance restructure:

President Elect:
Required:

  • ASPR member for a minimum of 3 years
  • Served on the ASPR Board of Directors or as a Committee Chair
  • Strong communication skills and ability to travel to represent ASPR at conferences
  • Fellowship certification
  • Bachelor’s Degree or higher

Preferred:

  • Minimum 5 years of physician recruitment & management experience
  • Experience with development and implementation of strategic plans
  • Demonstrated leadership experience
  • Knowledge of healthcare industry and current trends

Treasurer:
Required:

  • ASPR member for a minimum of 3 years
  • Experience with organizational budgeting processes and financial management
  • Eligible to be bonded

Preferred:

  • Knowledge of financial investment management
  • Knowledgeable of accounting standards
  • Fellowship certification
  • Demonstrated leadership experience
  • Served as a Board member or Committee Chair of ASPR or one of its Chapters

Board Member at Large – VP Education:
Required:

  • ASPR member for a minimum of 3 years
  • Experience planning educational programs such as conferences, webinars, etc.
  • Fellowship certification

Preferred:

  • Demonstrated leadership experience
  • Served as a Board member or Committee Chair of ASPR or one of its Chapters
  • Active membership in the ASPR Education Committee, Fellowship Committee, or Journal Committee

Board Member at Large – VP Engagement:
Required:

  • ASPR member for a minimum of 3 years
  • Experience leading marketing and branding initiatives

Preferred:

  • Knowledge of social media and other electronic communication platforms
  • Understanding of website design, search engine optimization, and website analytics
  • Fellowship certification
  • Served as a Board member or Committee Chair of ASPR or one of its Chapters

Board Member at Large – VP Research:
Required:

  • ASPR member for a minimum of 3 years
  • Demonstrated experience in at least one of the three key areas of responsibility for Research: Benchmarking, Surveying (design, methodology, implementation, and/or analysis), or Research (statistical analysis, whitepaper development, industry trends, academic papers)

Preferred:

  • Active membership on the ASPR Benchmarking Committee
  • Experience with conducting surveys and compiling survey results
  • Experience researching industry topics
  • Published works
  • Knowledge of healthcare industry and current trends
  • Fellowship certification
  • Demonstrated leadership experience
  • Served as a Board member or Committee Chair of ASPR or one of its Chapters

If a candidate meets all of the required eligibility criteria, the Board of Directors retains the right to reject a candidate’s nomination based on any ethical issues that have been reviewed or addressed within the prior 12 months by the Ethics Committee or Board of Directors.

Job Descriptions:

Important Dates:
Call for Nominations: March 5, 2013
Nomination Due Date: March 31, 2013
Ballots/Candidate Bios Emailed: June 4, 2013
Ballot Due Date: June 18, 2013
Winners Notified: June 2013
Results Announced: July 2013

To submit a nomination, please complete the Nomination Form online. All nominations are due by 5 PM CST on March 31, 2013. You may nominate yourself or another eligible member of ASPR. Before nominating someone else, please make sure that he or she meets the general and position-specific eligibility criteria and is agreeable to serving if elected.

If you have any questions regarding the election process, please contact ASPR Executive Director Jennifer Metivier, MS, FASPR, at jmetivier@aspr.org or 800-830-ASPR (2777).


Who Is the ASPR Board and Where Did They Come From?

Another Board of Directors election season is upon us and it came to our attention recently that some ASPR members may not know much about our Board. Who are they? Where do they come from? How did they end up on the Board? The ASPR Board of Directors is comprised of ASPR members who have volunteered to serve and were elected to their roles by the membership. Here is a little information about your current Board and some advice for those of you who may be interested in serving on the Board.

  • President: Scott Manning, FASPR
    • Scott is the Director of Human Resources/Provider Recruiting at District Medical Group in Phoenix, AZ. He has served on the Board for seven years; two years as Treasurer, two years as President Elect, and almost three years as President. Prior to joining the Board, Scott was a member of the ASPR Membership & Marketing and Journal committees and was a speaker at several ASPR conferences. He decided to run for the Board because he was a long-time member with volunteer leadership experience and wanted to get involved. He was also asked by then President-Elect Marci Jackson if he would consider running for the Board.
    • What does he enjoy about being a Board member? “I love having input into the long term direction of the organization and subsequent success of same. The relationships I have built among both BOD/Leadership team members and others are priceless.”
    • Scott’s advice for someone interested in running for the Board: “Always put the ‘greater good’ of the organization ahead of any personal considerations. Be flexible enough in your work schedule to be ‘available to respond to issues as they arise’. Expediency is quite often important.”
  • President-Elect: Debbie Gleason, FASPR
    • Debbie is Physician Development Administrator at The Nebraska Medical Center in Omaha, NE. She has served on the Board for about three years. She served one year as a Member at Large and was then elected to the President-Elect position; she’ll complete that term this year and transition to the role of President this August. Debbie has been a Co-Chair and member of the Benchmarking Committee for many years and an active member of the Fellowship and Education Committees. She also has been very active with ASPR’s AIR (Academic In-house Recruiters) Chapter. Debbie said that she decided to run for the Board because, First and foremost, it was an opportunity to repay the debt I owed so many of my colleagues, who have given of their time and talent to build, grow, and sustain this organization. They have contributed immeasurably to my growth. I share a vision of ASPR evolving with this dynamic industry by the continuous new infusion of involvement from our members, capitalizing on the experience and historical perspectives of past leaders, and the professionalism and creativity of our members.

  • Secretary: Donna Ecclestone, FASPR
    • Donna is the Associate Director of Physician Integration/Onboarding at Duke Medicine. This is in her first term on the Board. Prior to her present role of Secretary, Donna helped launch AIR, the Academic In-House Recruitment network, which was the first chapter of ASPR. She also served as AIR’s first president and has been involved with the benchmarking and fellowship committees. She decided to run for the Board to expand her knowledge of the organization and help guide its future. Like others, she was also asked to run by several current members.
    • What does she enjoy about being a Board member? “I love the energy that is created when people are collaborating on common goals. Although I have only been a board member for a few months, I have learned a lot and feel I have made contributions, which is rewarding.”
    • Donna’s advice for someone interested in running for the Board: “If you feel something is worth mentioning, don’t be afraid to speak up. It may be uncomfortable, but people will appreciate your opinion.”

  • Treasurer: Diane Collins, FASPR
    • Diane is the Senior Physician Recruiter & Supervisor, Primary Care Float Pool at HealthPartners Medical Group in Minneapolis, MN. She has served on the Board as a Member at Large for one year and is completing her second (almost third) year as Treasurer. Prior to joining the Board, Diane served on the Education Committee, Membership & Marketing Committee, Website Committee (former Chair), and has been the Board Liaison for the Membership Committee. She decided to run for the Board because, “it was my way to give back to an association that has been there for me from the get-go. It also allows me to stay involved in current issues and work with other leaders to help make ASPR the best association ever!”
    • What does she enjoy about being a Board member?I enjoy the colleagues and friends I have met from across the country (and Canada). I feel like we really are making a difference and taking physician and provider recruitment to the next level. Nothing compares to working with people who walk in your shoes, and understand the growing challenges we face every day. I’ve met some great people, made some longtime friends and have learned so much along the way.”
    • Diane’s advice for someone interested in running for the Board: Get involved when you can. You have a voice and we want to hear you. We’ve come a long way in being nationally recognized as a professional organization and can only move forward with your help.”

  • Vice President, Education: Allen Kram, FASPR
    • Allen is the Director of Physician Development at Health Quest, a three-hospital system in New York’s Hudson Valley. Allen has served on the Board for two years as a Member at Large. Prior to joining the Board, Allen was a member of the Strategic Planning Committee, member of Education Committee, and Co-Chair of Education Committee. When asked why he decided to run for the Board, Allen stated, “I was an active member of two committees and felt that there was a need for active volunteers to step up to the leadership of the organization. Over the course of two-three years, I became progressively more active in the development of educational content and felt that there was a need for these positions to be represented on the Board.”
    • What does he enjoy about being a Board member? “I work with a terrific group of individuals from across the country. As a group we address not only issues related to trends in healthcare and recruitment, but assist in the long-term growth of the ASPR as an organization.”
    • Allen’s advice for someone interested in running for the Board: “Be thoughtful and bring constructive comments and observations to the Board role. It is a big responsibility to become a member of any Board and the membership relies on the leadership to guide and sustain the organization.”

  • Vice President, Engagement: Laura Screeney, FASPR
    • Laura is the Corporate Director of the Office of Physician Recruitment at North Shore-LIJ Health System in Manhasset, NY. Laura has been involved in ASPR as a member and volunteer since our inception. This is Laura's third term on the Board, as a member at large. Laura has served as Chair of Education & Chair of JASPR. She has also been a member of the Benchmarking, Fellowship, Website & Strategic Planning Committees over the years. When asked why she decided to run for the Board, Laura said, “ASPR has become the cornerstone of our industry while still remaining true to the education and networking of in-house physician recruitment professionals. Many of us are the sole physician recruitment professional in our organizations; thus we need the support and resources of outside colleagues. I wanted to continue to help educate and grow the future leaders of this organization, and our industry.”
    • Laura’s advice for someone interested in running for the Board: “I encourage members to get involved, run for the Board, join a committee. We work in an incredible industry and this organization is an amazing resource and support system; without our volunteers, we can't serve our membership. Get involved, you will get more out of it, than you realize.”

  • Vice President, Governance: Frank Gallagher
    • Frank is the Interim Director, Physician & Advanced Practitioner Recruitment, at Baystate Health in Springfield, MA. Frank is currently serving in his first year of his first term as a Member at Large. Frank has served as the Co-Chair for the Chapter & Regional Relations Committee and was also the President of the ASPR Chapter, AIR (Academic In-House Recruiters). Frank decided to run for the Board because he, “felt it was important to serve in capacities that ultimately benefit others -- for this reason I wanted to contribute to the growth of ASPR as a professional association and the in-house recruiting industry as a whole. I wanted to work with ASPR Leadership on finding solutions and options that provide a real value to our members.”
  • Vice President, Research: Shelley Tudor, FASPR
    • Shelley is a Strategic Recruiter at Humana based in Louisville, KY. She is completing her first term on the Board as a Member at Large (VP of Research as of the recent restructure). Shelley has served as the Co-Chair for the Benchmarking Committee since 2008 and still serves in that role.When asked why she ran for the Board, Shelley stated, “Just to lend a hand. There were several initiatives I became aware of while serving on the larger Leadership Team of all co-chairs and Board members. There was an abundance of volunteer opportunities to help grow our organization and I wanted to assist.”
    • What does she enjoy about being a Board member? I like to see new projects excel and new leaders emerge. I am always surprised at the wealth of ideas and inspiration that our members bring to the organization.”
    • Shelley’s advice for someone interested in running for the Board: “Get involved at the committee level. One is well-positioned to contribute in a meaningful way, when he/she understands the direction of the organization and the effort, power, and challenges that come with volunteerism. There are always new programs and projects under development that can use volunteer manpower. By engaging in individual projects, members gain a better understanding of how the entire organization is structured and can become an expert in specific areas of strategic importance to ASPR.”

March Webinar: Successful Email & Direct Marketing Methods

Speaker: Terry Nugent, Executive Vice President, MMS, Inc.

Sponsored by:

Recruiters are increasingly responsible for sourcing physicians. This session will provide proven successful email and direct marketing methods you can use to get better results from email and direct mail sourcing. The focus will be on email marketing best practices and how to pinpoint perfect prospects for your positions through smart list selection and targeting techniques.

Learning Objectives:

  1. Find out which media physicians prefer to learn about job opportunities;
  2. Master the 9 keys to direct marketing success;
  3. Learn proven targeting techniques to find the perfect prospect for your positions at minimum cost;
  4. Discover the email best practices that maximize open and click through rates.

Register Today


2013 Annual Conference – Keynote Sneak Peek

The ASPR Education Committee has been hard at work finalizing the speakers for the 2013 ASPR Annual Conference, which will be held in Tucson, AZ, August 10-14 at the JW Marriott Starr Pass Report and Spa.

This year the conference will feature 3 keynote speakers and 21 unique breakout sessions over the two-and-a-half-day main conference! The ASPR Fellowship Certification Program will also be offered on the Saturday and Sunday before the main conference begins. Here is a glimpse at what you can expect from this year’s keynote speakers:

On Monday, keynote speaker Mark Scharenbroich, CSP, CPAE, will present “Nice Bike.” Mark will inspire you, motivate you, and validate the importance of recognizing people to improve employee and team performance. The Nice Bike principle will demonstrate three powerful steps: acknowledge, honor and connect to develop stronger relationships.

Tuesday’s keynote speaker will be M. Tray Dunaway, MD, FACS. Dr. Dunaway is a general surgeon by training and will present on “Connecting the Dots in Healthcare.” He will discuss hospital and physician relationships and alignment, along with other related issues.

And our final keynote speaker on Wednesday will be M. Shane Foreman, Principal and Founder of 3d Health. Mark will discuss how Healthcare Reform will fundamentally change physician recruitment. His presentation will provide participants with the knowledge, insight, and energy to evolve into the physician recruiter of the future.

Stay tuned for much more detail on the quickly approaching 2013 ASPR Annual Conference! Registration details will be available around May 1. Updates and conference highlights will continue to be provided via ASPR Weekly, so keep your eyes open!


JASPR Feature: A physician’s perspective: Why are Generation X and Generation Y physicians so non-committal?

By Ashok K. Tyagi, DO, MBA, Co-Medical Director, Critical Care department at McLaren - Greater Lansing, Founder, leapdoctor.com

Ashok K. TyagiA lot has been written about the physician shortages expected in the coming years, especially in the face of healthcare reform. Several new medical schools have opened throughout the United States, medical class sizes are increasing, and furthermore, physician assistants and nurses are developing new skills for the predicted healthcare shortages. As 10,000 baby boomers retire each day for the next 19 years, healthcare needs are predicted to rise. Healthcare organizations are preparing to meet the needs of this populace, and physicians are at the forefront of delivering these needs. The challenge for many healthcare organizations has been the lagging supply of physicians to meet their demands. Subsequently, healthcare organizations are vying for physicians to meet the needs of their community, resulting in ample opportunities for physicians. However, an unintended outcome has resulted from the addition of healthcare jobs: physicians with a lack of loyalty to the healthcare organization. Several pundits have weighed in on this issue and have shared their views:

Read more…

Important Dates
MAR
27
ASPR Monthly Webinar Series: Successful Email & Direct Marketing Methods
View details and register online
MAR
31
Call for Nominations Closes
Complete the nomination form
MAR
31
ASPR Benchmarking Survey Closes
Details
APR
24
ASPR Monthly Webinar Series: Hiring the Right Physician for your Healthcare Organization
View details and register online
AUG
10
2013 ASPR Annual Conference Begins
Details

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