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Journal of ASPR - Summer 2013 - Get started with mobile recruiting
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Get started with mobile recruiting

By Tricia Pattee, HEALTHeCAREERS Network

HEALTHeCAREERS NetworkOur nation needs doctors. According to one New York Times article, the U.S. will have 62,900 fewer than required to satisfy patient demand in 2015. By 2025, that number will double as insurance coverage expansion and population aging increase the need for care. Of course, this isn’t news to physician recruiters. As it stands, hospitals and clinics across the country already find it challenging to meet staffing needs. Fortunately, you can improve your chances of securing top candidates by incorporating mobile into your recruiting strategy.

Why mobile? A Potentialpark 2011 survey found that 19 percent of jobseekers use their mobile devices for career-related purposes. We can safely assume that number has since grown. HEALTHeCAREERS Network has seen a 98 percent increase in mobile device visits over the past 12 months and almost 30 percent of total network visits are now through mobile devices.

Launch your mobile recruiting efforts with these tips.

Create a mobile career website
Viewing a standard website on a phone or tablet can be difficult. Mobile versions incorporate simple design and abbreviated functionality to make it easier for jobseekers to find and view information quickly. According to the Potentialpark survey, 57 percent of respondents want to search for jobs on their mobile devices, while 39 percent want to find information on the recruitment process. At HEALTHeCAREERS Network, physicians and surgeons made up the largest percentage of mobile visitors over the past 12 months.

Develop a mobile job app
According to Potentialpark, 30 percent of jobseekers want to apply for positions on their mobile devices. Thirty-nine percent want to track application status, while 30 percent want to receive updates on new jobs.

A mobile job app makes all this possible. Its customizable software allows physicians to search, save and apply for jobs as well as receive updates. At HEALTHeCAREERS Network, the total number of job applications submitted through mobile devices has increased 207 percent over the past 12 months.

Use email to drive mobile usage
According to Nielson’s recent mobile consumer report, 75 percent of American smartphone owners use their mobile devices to read emails. Once you have their attention, a single click is all it takes to drive them to your mobile career website. At HEALTHeCAREERS Network, email campaigns generated 31 percent of mobile visits over the past 12 months. Nearly 42 percent of email-driven visits came from job alert messages.

As the doctor shortage increases physicians will spend even less of their day at a desk. Mobile recruiting lets you engage them anywhere, at any time, and through any device. According to Potentialpark, only 7 percent of employers currently offer a mobile version of their company’s website, and a mere 3 percent provide a job app— these tools are also likely to give you an advantage over your competition.

Tricia Pattee directs product development at HEALTHeCAREERS Network. For more industry news and tips, sign up for newsletters or visit us today!

Journal of ASPR - Summer 2013

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