Job boards are not dying, they are just evolving
By Michael Berg, Vice President of Marketing, PhysicianCareer.com
There has been speculation about the future of job boards, with experts predicting that social media would put them out of business. There are an estimated 10,000 job boards in the US — are they in jeopardy of disappearing? Not according to the 2012 ASPR In-House Physician Recruitment Benchmarking Report, which states that of all the filled searches, 27.1% of the fills were from internet job board postings, and that was the #1 source.
As a recruiter, your success is dependent upon qualified candidates viewing your opportunities. Experts theorize that the market has now moved from general to specific — allowing recruiters to deliver their message to a targeted group of people. This focused approach is more efficient and allows the recruiter to get responses from people that are relevant and qualified. “A niche job board, particularly one that has a higher ratio of candidates to opportunities, will prevent your posting from being lost, while attracting the prospects you seek,” said Tom Broxterman, vice president, PhysicianCareer.com.
To explore the benefits of a physician specific job board, PhysicianCareer offers a two-week free trial. To get started, email email@example.com.