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Better online advertising for rural physician jobs – Summer 2014
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By Michael Jones, Co-founder,

HospitalRecruiting.comIn the physician job board business, many employers deliberately create job advertisements that are very general and lack specific details. For hospitals and groups in urban and suburban markets, this makes sense because a wide variety of individual physicians are likely to consider practicing in their geographic areas. However, when recruiting physicians to more rural areas, the available candidate pool may not be as varied. Employers may find more candidates by advertising the specifics of their jobs, causing a particular candidate to accept the open position.

A high salary and excellent benefits are usually helpful, but physicians who seek out rural positions are often looking for something else when deciding which job to accept. The following are common reasons physicians seek rural positions: autonomy in practice, flexible schedule, part-time work options, specific types of outdoor recreation, cheaper housing or land, visa sponsorship, administrative opportunities, and acceptance of more experienced physicians or physicians near the end of their careers.

There are many other facets of rural medicine that physician recruiters can emphasize in their job advertisements, but the point is, when advertising for rural positions you don’t need to appeal to all candidates, just the one who is likely to accept your position.

© 2017 Association of Staff Physician Recruiters (ASPR). All rights reserved.
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