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Make your physician advertising more buzzworthy – Summer 2014
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By Caroline Fonvielle, Senior Account Manager, PhysEmp.com

PhysEmp.comPhysician job boards are hives of activity teeming with doctors seeking employment opportunities. What will make your job stand out and encourage the right physician to make a beeline for it? Here are four easy tips:

1. Get specific
The more information you provide the better. Always include the city (sites like Indeed.com won’t run ads without a city), salary and other details in your advertisement. Being as specific as possible means your ads are more likely to be read.

2. Utilize those extra spots
If you have job spots not in use, post your jobs multiple ways. For example, if your job falls under Family Medicine, you can post it under other specialties like Internal Medicine, Primary Care and General Practice to get maximum exposure.

3. Rewrite & revise
From time to time, rewrite your ad text to freshen it up and maximize your exposure. When you revise your ad verbiage, it will bump your placement up on aggregate job boards, which use new text, not dates, to determine when an ad is “new.”

4. Include community benefits
Remember, physicians aren’t just looking for a great job—they’re looking to start an exciting new life. If the location of your job features benefits like excellent cost of living, vibrant cultural events, excellent schools and incredible outdoor activities, play that up in your ad.

© 2016 Association of Staff Physician Recruiters. All rights reserved.
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