Recruiting physicians on social media
By Joel Davis, VP, Business Development, Doximity, Inc., San Mateo, CA
Every day, job seekers are connecting with potential employers online via networking sites like LinkedIn and Doximity. To stand out from the crowd, here are tips from social-media-savvy recruiters:
Quality trumps quantity
Grabbing the attention of highly sought-after candidates requires personalization. Although it may take some forethought, your success rate will be much higher if you use a personalized message. When possible, choose quality over quantity.
Make heavy use of the words ‘You’, ‘Your’ and ‘Yours’
Keep your focus on the candidate by highlighting the qualities that match the needs of the position. Make it clear why this person is a potential fit for your organization.
Skip your own intro
We’ve found that many candidates review a recruiter’s online profile before responding. Save your first sentence for an attention-grabbing statement regarding your opportunity, rather than introducing yourself.
It’s all about the network
Networking is an art form. Avoid saying "I need someone like you but it doesn’t have to be you in particular.” Instead, make candidates feel as though they are the needle in the haystack. If it’s not right for them, but may be right for a colleague, they will pass it on.
Doximity is the largest professional social network for physicians. Learn more at http://www.doximity.com/talent_finder or email firstname.lastname@example.org.