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ASPR Weekly - April 8, 2014

It’s National Volunteer Week!

The ASPR games are coming!

Congratulations to ASPR's newest fellows

JASPR feature: Thriving during the trust crisis

Monthly webinars available free on-demand

It’s National Volunteer Week!

/associations/10362/files/Thank_You_graphic.pngNational Volunteer Week is April 6-13. You may or may not know that ASPR is a volunteer run organization. The Board of Directors consists of volunteer members. The programs and services provided are planned and developed by volunteer members like you.

As the Executive Director of ASPR, I’d like to say thank you to all of our volunteers for the time and effort they devote to ASPR! Their dedication has made and will continue to make a huge impact on ASPR. Our volunteers demonstrate how working together can help an organization accomplish great things! Thank you for all that you do!

"Those who can, do. Those who can do more, volunteer.” ~ Author unknown

Learn About the ASPR Board of Directors
Learn About the ASPR Committee Chairs

The ASPR games are coming!

/associations/10362/files/crossing_finish_line.pngDon’t worry…You won’t have to lace up your running shoes to participate in these games! Gamification will be an integral part of the new ASPR website launching later this month.

Gamification has actually been around since 2002 but has only started to be widely adopted since 2010. It has nothing to do with playing video games, so you won’t see anyone playing Guitar Hero or World of Warcraft at the Annual Conference. Instead, gamification provides you with an incentive to do many of the things you are already doing as a member of ASPR.

With gamification, you will receive points for participating in activities like referring a member, updating your profile or attending the annual conference. The tracking happens automatically so there is nothing special you have to do to participate. You will accumulate points and advance through the different levels just by taking advantage of your member benefits.

We’ll be providing more information about gamification, how to earn points and the different levels later this month and early in May.

Congratulations to ASPR's newest fellows

Description: /associations/10362/files/Woman_holding_fellow_certif.pngCongratulations to the following ASPR members for recently becoming certified as Fellows of ASPR (FASPRs)!

  • Brenda Bennett, Metro Health Hospital, Wyoming, MI
  • Linda Gommesen, Metro Health Hospital, Wyoming, MI
  • Monica Young, St. Mary's Good Samaritan, Inc., Mount Vernon, IL

As a certified Fellow of ASPR (FASPR), you demonstrate to peers, employers and physicians your commitment to continuing education and excellence in the discipline of physician recruitment.

Are you interested in becoming certified as a FASPR? ASPR’s Fellowship Program is the most comprehensive, authoritative resource for individuals seeking to develop and test their skills and knowledge within a broad spectrum of topics including physician/provider recruitment, onboarding and retention, human resources and relevant legal issues.

Whether you are new to in-house physician recruitment or a seasoned veteran, there’s tremendous value in attaining Fellowship certification. We’ll provide an in-depth view of recruiting basics such as sourcing, screening and interviewing, as well as delve deeply into more advanced topics such as interpreting benchmarking metrics and understanding/ implementing medical staff development plans. This cost effective and affordable program provides invaluable firsthand information taught by experienced experts and provides you with resources, best practices, and cutting edge training specific to in-house physician recruitment professionals.

Learn more

JASPR feature: Thriving during the trust crisis

By David Horsager, M.A., CSP, CEO, Horsager Leadership Inc., St. Paul, MN

We are in a crisis, and it’s not a financial one. At the World Economic Forum held in China, world leaders declared that our biggest crisis is a lack of trust and confidence. We are in a trust crisis, and few people really understand the implications. Trust not only affects credit and government relations but every known relationship. In the health care industry, relationships are important and the primary currency is not money – it’s trust.

If you think trust is just a "soft skill,” consider the impact of Tiger Woods’ behavior off the golf course. His actions lost him millions of dollars in a matter of weeks. One breach of trust at the Pennsylvania State University could cost the University $1 billion over the next decade. Mortgage payments are based on credit scores, which are essentially a trust score. The more the bank trusts you, the higher your score and the less you pay over the course of the loan. Trust impacts the bottom line.

It’s easy to get caught up in the newest tactics but without trust, the right doors simply won’t open. Without trust, you will struggle to recruit and retain great physicians. The "trust edge” is required - the competitive advantage you gain when others have a confident belief in you to do what is right, deliver what is promised, and to be the same every time, in spite of circumstances. The "trust edge” shows in every relationship and is eventually demonstrated through successful onboarding and retention.

Trust is the unique commonality of the most successful staff physician recruiters. Obtaining this level of trust isn’t easy, so if you are looking for a quick fix, don’t look to trust. Trust is like a forest - it takes a long time to grow, and is easily burned down with just a touch of carelessness. Fortunately, we can build this fundamental key to success by building and maintaining eight pillars of trust.

  1. Consistency
    In every area of life, it’s the little things - done consistently - that make a big difference. If I am overweight, it is because I have eaten too many calories over time, not because I ate too much yesterday. The same holds true in business. When tasks are done consistently, there is increased productivity, retention and a higher level of trust.
  2. Clarity
    People trust what is clear and mistrust what is ambiguous. Be clear about your mission, purpose, expectations and daily activities. When managers are clear in their expectations, they will likely get what they want. When recruiters are clear about the position they’re presenting - its benefits and its expectations - the right people are attracted.
  3. Compassion
    Think beyond yourself and never underestimate the power of compassion. The old saying, "Do unto others as you would have them do unto you,” is not just an old proverb - it is truth. If followed, trust will be found.
  4. Character
    Do what is right over what is easy. Successful recruiters consistently do what needs to be done whether they feel like doing it or not.
  5. Contribution
    Few things build trust quicker than actual results. At the end of the day, people need to see outcomes. You can have compassion and character, but without the results you promised, people won’t trust you. Be a contributor that delivers real results.
  6. Competency
    Staying fresh, relevant and capable builds trust. Keep learning new ways of doing things and stay current on ideas and trends. According to one study, the key competency of new MBA’s was not a specific skill, but rather the ability to learn amid chaos. Arrogance and a "been there done that attitude” will prevent growth and compromise others’ confidence in you. There is always more to learn, so make a habit of reading, learning and listening to fresh information.
  7. Connection
    Trust is all about relationships and relationships are best built by establishing genuine connections. Ask questions, listen and above all, show gratitude - it’s the primary trait of truly talented connectors. Grateful people are not entitled, they do not complain, and they do not gossip. Develop gratitude and you will be a magnet.
  8. Commitment
    Stick with it through adversity. The most trusted are those who make sacrifices for the greater good. Commitment builds trust.

Building trust with potential and currently employed physicians does not start with the economy, government or even your organization; it starts with YOU. Build these pillars and enjoy greater relationships, revenue and results.
David Horsager, M.A., CSP, is an award-winning speaker, author, producer and business strategist who has researched and spoken on the bottom-line impact of trust across four continents. Get free resources and more at and David will present his talk, The Trust Edge, at the 2014 ASPR Annual Conference.

Monthly webinars available free on-demand

/associations/10362/files/woman-aspr-301.jpgNo need to worry if you missed the ASPR Monthly Webinar you really wanted to see. You can view it on demand at any time! ASPR’s free webinars are a cost effective and time efficient way to obtain continuing education to help you advance in your career. At work, at home, any time.

Here are some of the webinars currently available in the ASPR Webinar Archive:

  • Coaching for Successful Interviews
  • Screening Candidates and the Law
  • What’s in Your Sourcing Toolbox?
  • Diversity, Inclusion & You: Understanding Your Role in this Strategic Initiative
  • Understanding Physician Credentialing, Compliance and Screening
  • Move Over GenX Physicians, Make Room for GenY!
  • LEAN Recruiting: Successful Physician Search, for Less
  • Setting up Successful Physician Employment Models
  • Advancing Your Onboarding Efforts
  • How to Recruit Physicians Using Social Media
  • Value-Based Physician Compensation: Considerations in the Transition
  • Successful E-Mail & Direct Marketing Methods
  • Communication Magic: How to Erase Conflicts and Confrontations in Recruitment—and in Your Life!

Access the ASPR Webinar Archive

Important Dates
Webinar: How to Analyze and Use ASPR Benchmarking Survey Results

Webinar: Pay for Performance – Impact on Hiring for Quality
View details

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