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ASPR Weekly - April 15, 2014

Annual conference: When can I register?

Webinar next week: How to analyze and use ASPR Benchmarking Survey results

Member profile: Kay Wysong

Website transition: Registration for future webinars is on hold

Unethical behavior of vendors: What you can do

Annual conference: When can I register?

MinneapolisMark your calendars – registration will open Monday, May 5!

The Education Committee is busy putting the final touches on the 2014 ASPR Annual Conference to bring you cutting-edge information critical to your success in the field of physician recruitment, retention and onboarding. As you strive to meet the challenges and opportunities of the evolving health care environment, your informational needs are greater than ever before. Take advantage of this unique opportunity to meet with colleagues and make your plans to attend this year’s conference.

Here are some of the things you won’t want to miss:

Keynote Sessions
Attend keynote sessions designed to provide up-to-date information on topics critical to the in-house physician recruitment professional. The health care industry is constantly evolving and your ability to stay abreast of changes, trends, and issues will improve your ability to be successful.

  • The Trust Edge: What Top Leaders Have and 8 Pillars to Build it Yourself – David Horsager, M.A., CSP
  • Where We Are Headed: Notes From The Future – The Physician in the Next health care – Joe Flower

Breakout Sessions
Choose from 21 breakout sessions that will allow you to specifically target topics that are of most interest. Whether you are new to the field or a seasoned professional, there is something for everyone!

Topics include marketing, sourcing, screening, onboarding, retention, physician-hospital alignment, immigration, compensation models, physician coaching, medical staff development planning, health care trends and much more!

ASPR Fellowship Certification
The ASPR Fellowship Certification Program will also be offered at the 2014 ASPR Annual Conference. The ASPR Fellowship Program is the most comprehensive authoritative resource for individuals seeking to develop and test their skills and knowledge in the physician recruiting profession. Earn your certification as a Fellow of the Association of Staff Physician Recruiters (FASPR)!

Webinar next week: How to analyze and use ASPR Benchmarking Survey results

Date: April 23, 2014
Time: 10 a.m. PT / Noon CT / 1 p.m. ET
Presenter: Shelley Tudor, Clinical Recruiter, Humana, Inc.

Sponsored by: ab+c

There is a wealth of valuable information available in the ASPR In-House Physician Recruitment Benchmarking Report. Are you tapping into and utilizing it to its fullest? Have you participated in the survey or purchased the report, but don’t know how to use the Searchable Results analysis tool?

This webinar will show you step by step how to use the Searchable Results tool in the Benchmarking Portal to select data that is most valuable to you and explain how to use that data in your everyday work. Learn how to filter the data based on various and relevant demographics, understand what the data is telling you, and use that data to make constructive improvements in how you conduct your recruitment processes within your department and organization.


Member profile: Kay Wysong may recognize Kay’s name from some of the recent communications about the new ASPR Chapter – Texas Association of Staff Physician Recruiters (TexASPR). Kay recently began her term as President of this newly formed chapter. TexASPR became an official ASPR Chapter January 1, 2014, and will have its first Chapter meeting at the ASPR Annual Conference in August. When asked about her new role, Kay says, "The Officers and Steering Committee of the TexASPR are amazing and I am humbled by their enthusiasm to bring us together to assist one another.”

Kay has a Bachelor of Science Degree in Education with a major in Social Services and Sociology. She never knew what she wanted to do professionally, but did not want to be a secretary or a teacher like many of her friends. Fortunately for ASPR, life eventually led her to health care recruiting and she’s had a terrific career. Kay’s been working in the field since 1985 when she took on the role of Physician Recruiter for the Republic Health Hospital System in Dallas, Texas. In October 2007, she took on a new challenge and joined The Methodist Health System – a system comprised of eight thriving Medical Centers serving the Dallas and Fort Worth Metroplex. Kay is currently the Director of Physician Recruiting for Primary Care Specialties; she has the difficult job of recruiting primary care physicians for the Methodist Med+Health physician employment organization, for private practices associated with the Methodist Health System, and for the Physician Association of Southwest Dallas (the resident faculty group).

In her role, Kay sources candidates, arranges interviews, attends job fairs, follows up with candidates, completes reference checks, answer questions and keeps her fingers crossed that candidates accept the offers being made. Since her organization also has residency programs, she and her colleague provide an annual program called PREP, "Preparing Residents for Establishing Practices.” This free program provided by Methodist is open to all residents - both primary and specialty care - in the State of Texas. Kay also presents a program to Methodist residents about "Finding Your First Practice Opportunity.”

With the proliferation of free standing Emergency Rooms and Urgent Care Centers in the Metroplex, Kay finds the pool of Family Medicine and Internal Medicine physician candidates who want to go into private practice is getting even tighter. She is experiencing the shortage firsthand, "Finding an outpatient Internist has been especially challenging in the last few years. Also, finding any candidate who will consider going into a practice that is supported by an income guarantee is quite difficult.” She can attest to the trend where candidates prefer to work as an employee of a health care system because they perceive that relationship as more stable than an individual private practice.

Fortunately, Kay has found being a member of ASPR has helped her immensely in dealing with the day-to-day challenges she faces. "Physician recruiting isn’t a profession one can obtain a degree in by attending college or graduate school. By being a member of ASPR, I learn new processes and ideas from my professional peers. These add to my ability to do a better job every day. I especially like to attend the national meetings, meet people I have only corresponded with and get to know the exhibitors who provide a great foundation for our organization.”

Kay is thrilled that she found her way into physician recruiting. She loves meeting and talking with some of the brightest individuals from all over the country and around the world and enjoys learning about different cultures. She gets the most satisfaction from knowing that she is bringing small businesses - which every physician in practice is - to the communities she serves. Kay is happy to share her motto with new physician recruiters, "Let It Go! When life gives you detours, just try to enjoy the scenery on your way because you will not get that moment back. Every day we are on this planet is special and I try to stay in the moment.”

Website transition: Registration for future webinars is on hold

Have you seen the great webinar topics and speakers we have lined up for June through November? Have you tried to register for them but discovered that registration isn’t open yet?

As we go through our website transition, we will be transferring our entire database to the new platform. This means all member information, event registrations, CEU credits, etc. will be moving from the current database to the new one. To minimize the loss of data, registration for webinars scheduled between June and November will be on hold until the new website goes live.

Put a note on your calendar to remind yourself to register for these outstanding educational opportunities:

Fit Happens: How to Build the Culture You Need to Recruit and Retain Physicians
Dan Whitlock, M.D., MBA, Physician Wellness Services; Vivian Luce, MBA, Regional Vice President, Cejka Search

Rural America: The Race to Recruit Physicians
Carrie Galbraith, Director of Recruitment, Illinois Critical Access Hospital Network

Stress Less! Know How!
Iris Grimm

The Who, What, When and Why of Reporting to Administration
Lauren Judd, Department Manager, Office of Physician Recruitment, Cleveland Clinic; Nathan Elting, Physician Recruiter, Office of Physician Recruitment, Cleveland Clinic; Michael Palinchik, Physician Recruiter, Office of Physician Recruitment, Cleveland Clinic

Incorporating Telemedicine into Your Recruitment Plan
Crystal Peterson, Director, Physician Recruitment, Specialists On Call, Inc.

A New Day for Primary Care: Will Medical Schools Deliver the Goods
Scott Shipman, M.D., MPH, Research Assistant Professor of Pediatrics and of Community & Family Medicine, The Dartmouth Institute for Health Policy & Clinical Practice

Unethical behavior of vendors: What you can do

Have you encountered unethical behaviors with a vendor? If the vendor does business with ASPR as an exhibitor, sponsor, advertiser or Corporate Contributor, there may be something that we can do to address the situation. ASPR's Ethics Committee is tasked with addressing unethical behaviors of ASPR vendors based on the ASPR Vendor Ethics Policy.

The ASPR Vendor Ethics Policy sets expectations and standards for Vendor Partners doing business with ASPR. ASPR expects each of its Vendor Partners to operate and act in full compliance with this Ethics Policy and all applicable laws and regulations.

The ASPR Ethics Committee has received and addressed two complaints since its inception, both regarding Vendor Partners’ staff representing themselves as physicians (or a dentist in one case) in provider databases. Both Vendor Partners received warnings and have assured ASPR that this type of behavior is considered unacceptable within their organizations and will not occur again.

If a Vendor Partner is found to have consistently violated the policy or found to have made an egregious violation, they could lose their ability to conduct business with ASPR. That means they may no longer be able to exhibit at the Annual Conference, advertise, or participate in the Corporate Contributor program.

If you encounter unethical behavior of a Vendor Partner, ASPR encourages you to first attempt to resolve your concern directly with the vendor prior to submitting a complaint to the ASPR Ethics Committee. If a satisfactory resolution is not obtained, a formal complaint may be filed with the ASPR Ethics Committee. ASPR Members, or anyone with information relevant to a possible violation of this policy, may file a complaint with the Ethics Committee by completing a Vendor Ethics Violation Form.

Important Dates
Webinar: How to Analyze and Use ASPR Benchmarking Survey Results

Webinar: Pay for Performance – Impact on Hiring for Quality
View details and register online

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