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ASPR Weekly - June 4, 2013
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ASPR Weekly

June 4, 2013

Board of Directors Elections Open Today

ASPR Annual Conference Sneak Peek: Marketing and Sourcing Learning Track

Happy Healthcare Recruiter’s Day

JASPR Feature: Going LEAN in Physician Recruitment

June Webinar: How to Recruit Physicians Using Social Media

Board of Directors Elections Open Today

The ASPR Board of Directors election is now open.  Online voting is open until June 18. This year we will elect the President Elect, Treasurer and three Members at Large. The Members at Large positions that are up for election are the newly defined Vice President of Education, Vice President of Engagement, and the Vice President of Research. The terms for these positions will begin in August 2013 and end in May 2015. The reason for the term ending in May 2015 is due to the transition of the ASPR Annual Conference from August to May that year. The official transition of Board Members occurs at the ASPR Annual Business Meeting which is held at the Annual Conference.

Online voting via the ASPR website will occur between June 4 and June 18, 2013. Ballots will be tabulated by the ASPR staff under the supervision of the Board. The results will be announced soon after by Scott Manning, ASPR President, on behalf of the Board of Directors.

All ballots must be cast online by 5:00 PM CST June 18th. 

Read the Candidate Bios and Cast Your Vote by June 18

ASPR Annual Conference Sneak Peek: Marketing and Sourcing Learning Track

Registration is now open for the 2013 ASPR Annual Conference! Here is a sneak peek at one of the keynote sessions.  The 2013 ASPR Annual Conference will feature sessions for all levels of experience.  Whether you are new to the field or a seasoned professional, there is something for everyone!  Here is a sneak peak at the topics in the “Marketing & Sourcing” Learning Track.

What is Your Sourcing Plan Missing? – Michael Douglas, Fidelis Partners
At the core of quality recruiting are solid sourcing methods. This session will cover organizational tips on how to create better communication flow, evaluate job board resources, manage search firms, and review tools to help track conversions and sourcing metrics. Using skills learned in this session, you can evaluate your current sourcing methods for efficiency and effectiveness to ensure your sourcing plan is complete.

Think Like a Marketer to Capture Top Talent – Leslie Snavely, CHG Healthcare Services
To attract top provider candidates in today's challenging market, you need to start thinking like a marketer. The key is to first understand your audience, then develop a strategic marketing plan to recruit them. Learn practical tips, tools, and techniques to create and market jobs to capture top talent.  This interactive session will provide real-world experiences of physician recruiters and give attendees the fundamentals to successfully market their jobs.

The Power of Being There: The Who, What, Where, Why, When and How of Exhibiting at Physician Specialty Meetings – Eric Martin, PracticeLink, Inc.
Ever thought about recruiting at a physician specialty meeting? With ROI on everyone's minds, exhibiting at physician specialty meetings must be done smartly. This session will teach you what to do before, during, and after exhibiting.  Identify the pros and cons of recruiting at physician specialty meetings and develop realistic expectations of ROI.  Learn tips on making educated decisions about booth placement, logistics, booth etiquette, increasing traffic, and more.

You Can Do What? An In-depth Look at How Technology Can Change Recruitment – Shawn Kessler, ab+c and Emerson Moses, FASPR, One Medical Group
Technology is changing everything, from candidate practice choice to how physicians look for new opportunities. Join us to review and learn how technology is changing the recruitment process for physicians and recruiters. Learn real-life examples of how new technology can help recruiters with daily tasks and keeping in touch.  Survey results will be discussed on how physicians are using technology and how we can leverage this knowledge for better results.

Understanding the Passive Physician Job Seeker – Keith Yocum, New England Journal of Medicine, and John Fromson, MD
Understanding the passive physician job seeker is key to any in-house physician recruitment professional.  This session will provide an overview of results from a NEJM CareerCenter commissioned, independent survey of U.S. physicians that identifies physician attitudes and behaviors around job seeking.  Attendees will understand the various stages of "job seeking" that U.S. physicians occupy and how to employ tactics to source this largest pool of potential candidates.

Screening Candidates and the Law – Anna Jarecki, AccuCheck and Cathy Braatz, AccuCheck
I can't ask that! Can I? The world of background checks has changed considerably.  There is more information available but also more restrictions and regulations governing its use.  Learn how laws impact everything from the questions you ask to what to do with negative information revealed.  We’ll discuss the FCRA, CFPB, EEOC, FACTA, social media, and more. Learn what you can ask, uncover, and use during the screening process - legally!

Too Little Time, Too Many Openings?  How to manage a recruiting firm to exceed your goals! – Neal Fenster, Enterprise Medical Services
This interactive discussion will focus on how health care organizations can best work with and utilize search firms.  Discussion will include what information to provide search firms initially to receive the most qualified candidates and improve efficiencies, setting clear mutual expectations, how to save money when working with firms, and what types of questions should be asked when determining which search firms to work with.

Don’t miss out on this session and many more like it! Reserve your seat at the 2013 ASPR Annual Conference held August 10-14 at the JW Marriott Starr Pass Resort and Spa in Tucson, Arizona.

Register by July 17 for early bird discounts!

Download Registration Brochure

Register to Attend

Happy Healthcare Recruiter’s Day

Happy National Health Care Recruiter Recognition Day!  Today, June 4th is the official day to honor healthcare recruiters and the contributions they make to their organizations each and every day.   Without you, your organization and medical staff would not be what it is today.  Thank you for all that you do to recruit excellent physicians and advanced practice providers to your community and improve the lives of countless friends, family, and strangers alike.

JASPR Feature: Going LEAN in Physician Recruitment

Going LEAN in physician recruitment

By Jennifer Feddersen, PHR, MSM, DASPR, Manager of Physician and Advance Practice Practitioner Recruitment, Medical Staff Affairs, Henry Ford Health System, Detroit, MI

Jennifer FeddersenSome may ask, “How is it possible for four recruiters to handle 95 searches each per year?” My answer: “LEAN Management.”

A few years ago, our team at Henry Ford Health System (HFHS) attended a two-day boot camp titled “Henry Ford Production System Training Sessions.” It was an extensive educational program that offered a hands-on approach to the concept known as LEAN management, based upon W. Edwards Deming’s management principles for process improvement. Deming taught extensively with this process in Japan, where the early concept of LEAN was formed in manufacturing as the Toyota Production System (TPS).

In simple terms, LEAN is described as having the ability to see waste and the courage to eliminate it. Several departments in our organization have adopted these principles in a way that uniquely and easily translates into other aspects of work — including that of physician recruitment.

Read more in the Spring issue of JASPR

June Webinar: How to Recruit Physicians Using Social Media

Register today for this FREE webinar held June 26th at 1:00 PM EST.  Can’t make it?  View it later On Demand!

Speakers: Ronit Tyagi, President & CEO, and Danielle Smith, Social Media & Public Relations Specialist,

Sponsored by:PracticeMatch Logo

Eighty-nine percent of companies used social media for recruiting purposes this year—were you one of them? As the times change, so does the recruiting industry. Using social networks such as Facebook, Twitter, YouTube, Google+ and LinkedIn, physician recruiters can appeal to potential candidates in a whole new way.  Learn how you can leap ahead by using technology for your recruiting needs.

With one recent study stating that nearly 90% of physicians are using some form of social media, and another study finding that 67% of physicians used social media when conducting their job search, it’s quite crucial that you, as a physician recruiter and representative of a healthcare facility, must get involved as well. There are countless opportunities to market your healthcare facility through social media and there’s no time like the present to start taking advantage of it.

In this presentation, we will discuss all popular social networking sites and explain the benefits of each. We will also review how you can save money by screening candidates first using various social media sites and how your healthcare facility can appeal to future physician candidates by using social media.


  • How to showcase your healthcare facility
  • Consistently post job opportunities
  • How to market to your target audience


  • What to tweet- quotes, job openings, interesting articles, pictures etc….
  • How to increase followers in your target audience
  • Use a social media management dashboard to schedule and organize incoming and outgoing tweets


  • Share your open job positions all over the site
  • Network, network, network

If time permits we can also touch on the newer social media site, Google+, and discuss the benefits of having a YouTube channel.

Register today!

Important Dates
Webinar: How to Recruit Physicians Using Social Media
View details and register online
Webinar: LEAN Recruiting: Successful Physician Search, for Less
View details and register online
2013 ASPR Annual Conference Early Bird Deadline
2013 ASPR Annual Conference Begins

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