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To reach physicians online, understand their habits – Summer 2014
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By Julian Knight, Digital Sales Director of Recruitment Advertising, Frontline Medical Communications, 973-206-2317

Board Certified DocsYou can’t rely on passive job-seeking physicians to find you and your opportunities - you’ve got to take your jobs to them. With advances in technology, the quickest and most efficient way to communicate with physicians is online; however, to do this effectively, you must first understand why and how physicians access the Internet.

Why? Physicians use the Internet most to access their email (95 percent), followed by CME, (87 percent), and reading professional news (81 percent).

How? The majority of physicians access the Internet from desktop computers but mobile is playing an increasingly large role. Eighty-five percent own smartphones and more than three-quarters regularly use them for professional purposes.

This data reveals a clear direction for recruiters:

  • Use email to get your jobs in front of physicians.
  • Deliver your jobs along with relevant content. Don’t SPAM physicians with just “e-blasts” of your jobs.
  • Ensure physicians can view and respond to your jobs on their smartphones by using mobile-optimized job boards, making certain your own website is mobile friendly.

The MedJobNetwork is Frontline Medical Communication’s digital recruitment platform encompassing more than 20 physician-specialty career centers and e-Newsletters, and is the only fully mobile-optimized physician job board. To find out how the MedJobNetwork engages over 1,000,000 providers in its proprietary database, contact Julian Knight.

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